Explore the Top Activities in Dubai in 2025
There are countless things to do in Dubai, and that’s what makes this city remain one of the world’s most visited destinations, with over 16 million tourists each year. Dubai is famous for its futuristic skyline, high-end shopping, sweeping desert adventures, and rich heritage. This destination really is a mix of traditional culture and new-world ambition. If you plan to soak up the sun sometime in 2025, checking out the best things to do in Dubai means experiencing the city from all sides, from its highest skyscraper to the peaceful waters of the Arabian Gulf.
Dubai caters to all kinds of travelers. You can ski indoors in the morning, take a desert safari in the afternoon, and dine on a yacht in the marina in the evening. Behind the glitz, the city also preserves its history in neighborhoods like the Al Fahidi District and its spice-filled souks. Plan your trip with our Dubai travel services at Embassy Alliance for bespoke itineraries that mix contemporary highlights with cultural treasures. For families who are looking to experience a different kind of camp experience when visiting Dubai, Embassy camps make the city an exciting and educational place for young visitors.
Why 2025 is the Perfect Year for the Top Things to Do in Dubai
The top things to do in Dubai in 2025 are more exciting than ever before. The city is constantly reinventing itself, with new attractions opening each year while still maintaining the favorites that travelers love. From the recently upgraded Global Village to futuristic marvels like the Museum of the Future, 2025 offers fresh opportunities to see Dubai at its best.
This year is also about experiences that go beyond luxury. Travelers are seeking authentic connections, and Dubai delivers with cultural festivals, local markets, and desert escapes that show the region’s traditions. At the same time, the city’s modern side continues to push boundaries, whether through skydiving above Palm Jumeirah or strolling through Miracle Garden in full bloom. To explore these experiences, browse our About Dubai section for insider tips, or learn how students and teens can join unique Dubai-based programs with Embassy Camps. Experiencing the top things to do in Dubai in 2025 means enjoying the perfect balance between innovation and heritage.
City Landmarks and Modern Attractions—Best Things to Do in Dubai
Dubai’s skyline is one of the most recognized in the world, and exploring it is among the essential things to do in Dubai. From record-breaking skyscrapers like the Burj Khalifa to massive shopping malls, lively waterfront promenades, and modern cultural districts, each landmark offers more than just architecture. These places combine entertainment, dining, and unforgettable experiences, giving travelers a true taste of the city’s bold spirit and futuristic vision.
1. Visit the Burj Khalifa Observation Deck
Rising 828 meters above the city, the Burj Khalifa is the world’s tallest building and represents a structure of Dubai’s rise to prominence. Staring up at its shimmering spire from the ground below, you’ll understand why coming here is one of the top things to do in Dubai.
The real experience begins inside. An elevator, which travels at a high speed, takes you to the 124th and 125th floors, each of which features floor-to-ceiling windows and offers sweeping vistas of the city, desert, and coast. For a higher perspective still, take an elevator to the 148th-floor lounge, one of the highest observation decks ever built. Sunset is the most popular time, when the city gleams gold before transforming into a sea of shimmering lights.
At the foot is the Dubai Fountain Show, where water jets dance in time with the music. With the Dubai Mall next door, it’s easy to while away half a day in this vicinity alone.
Travel Tip:
Reserve tickets ahead of time, particularly for the sunset hours. Complement your visit with a trip to Dubai tours and experiences to fully experience your day at this iconic structure.
Travel Tip:
For a smooth day around Burj Khalifa and Downtown, arrange private transport, a licensed tour guide, or a short city tour with Embassy Alliance, a tour operator in Dubai. They also handle small group tour arrangements, so you can focus on the view while they manage the details.
2. Shop and Dine at The Dubai Mall
The Dubai Mall is not only an essential mall, but it is also a tourist attraction. Featuring more than 1,200 shops ranging from high-end labels to local designers, shopping here is a favorite of the things to do in Dubai. The scale is enormous; you can go on for entire days wandering down the corridors browsing the world’s greatest fashion labels, let alone uncovering hidden gems inside smaller boutique stores (if you know where to look).
But the mall is about more than shopping. Visitors can visit sights including the Dubai Aquarium and Underwater Zoo, where sharks and rays swim above you in a gigantic glass tunnel. Families rave about the indoor ice rink, and children flock to KidZania, an interactive city built just for kids. Entertainment is just one aspect of The Dubai Mall that makes it more than just a shopping destination.
Then there is the food. Those options include everything from high-end fine dining with a view of the Dubai Fountain to a number of casual restaurants covering cuisines from across the globe. Dining here is an experience that marries flavor with spectacle, the fountain show lighting up just outside.
Travel Tip:
Time your visit with the Dubai Fountain Show in the evening, just outside the mall. One of the top places to visit in Dubai is to see the light and fountain show in the vicinity of the Dubai Mall. The most amazing is the captivating fountains, light, and music show.
3. Explore Dubai Marina and JBR Walk
Dubai Marina is one of the city’s most vibrant waterfront neighborhoods, and strolling along its promenade is one of the most exciting things to do in Dubai. Skyscrapers line the marina in gleaming rows, their reflections dancing on the water as yachts glide past. The energy here is different from downtown, with a mix of modern luxury and seaside charm that appeals to both residents and travelers.
The best way to experience the area is by walking along JBR Walk, a lively stretch filled with cafés, restaurants, boutique stores, and street performers. By day, it is the perfect spot for shopping or a leisurely meal overlooking the water. By evening, the atmosphere transforms as the lights switch on, music drifts through the air, and the waterfront comes alive with families and friends enjoying the cool breeze.
For a different perspective, try a dhow cruise or luxury yacht tour from the marina. Seeing the skyline from the water, especially at sunset, offers a view of Dubai that is both glamorous and unforgettable.
Travel Tip:
Visit in the late afternoon so you can enjoy the area during daylight and then stay into the evening when the skyline glows. Watching the lights of the towers reflect on the marina makes this one of the most memorable things to do in Dubai.
4. Discover Palm Jumeirah and Atlantis The Royal
Palm Jumeirah is a symbol of Dubai’s aspirations, a man-made island in the shape of a giant palm tree that juts into the Arabian Gulf. It’s also one of the most iconic things to do in Dubai, where you can experience a combination of opulent luxury, leisure, and sweeping views. Traversing by road on its trunk or by monorail offers a sense of the scale of this feat of engineering, overlooked by luxury hotels, private villas, and unspoilt beaches.
At the end of the island, with a sleek, futuristic silhouette scraping the sky like a rising blade that leveled off before it slaughtered every Lilliputian in sight, is Atlantis The Royal, Dubai’s latest luxury resort and already a draw in its own right. Its stunning design work, infinity pools, and world-class restaurants redefined luxury travel. If you aren’t staying there, you can visit for fine dining, beach clubs, or just to admire the stunning design.
The island is also home to Aquaventure Waterpark, one of the world’s largest, where families can while away the day on slides, lazy rivers, or private beaches. For a more laid-back time, take a walk along The Pointe, a waterfront space with restaurants and shops, and which boasts views of a lit-up Atlantis at night.
Travel Tip:
A helicopter or boat tour around Palm Jumeirah offers the best vantage point for viewing its distinctive palm shape. The view from above is impressive,” it’s one of the most memorable things to do in Dubai.
5. Admire Dubai Frame for Panoramic Views
The Dubai Frame, which is a huge golden picture frame (actually, it’s brass), is now one of the emirate’s most fascinating attractions. At 150 meters tall, it boasts tremendous views of both the city’s contemporary skyline and its historic neighborhoods, and certainly ranks as one of the quirkiest things to do in Dubai for anyone who wants to see the city from two angles simultaneously.
Inside, a high-speed elevator whisks you up to the glass-floored sky bridge, and you can look below at the ground far beneath, or out at the juxtaposed cityscapes. On one side, you have the ultramodern skyscrapers of Downtown Dubai, and on the other, you have rustic Old Dubai, with its old-school souks and labyrinthine lanes. This juxtaposition shows how much the city has changed in such a short period.
It’s not just about the views, The Frame. Exhibits inside the base tell the story of Dubai’s past, present, and its vision for the future, providing depth to the city’s rise. Photographers’ families and everyday tourists also find it beneficial and valuable.
Travel Tip:
A helicopter or boat tour around Palm Jumeirah offers the best vantage point for viewing its distinctive palm shape. The view from above is impressive,” it’s one of the most memorable things to do in Dubai.
6. Enjoy Global Village’s Cultural Wonders
Global Village is Dubai’s leading family entertainment and cultural attraction, which offers a unique shopping experience at 30 markets representing more than 75 countries. It’s a huge seasonal outdoor park that features pavilions, performances, and food from more than 80 countries. For many visitors, an evening here is among the most enjoyable things to do in Dubai as you shop, dine, and are entertained with a variety of cultural experiences.
Every pavilion is a storefront from a specific country or area that sells its traditional products and souvenirs, and has traditional snacks. You can swing from Turkish sweets to Indian spices, from African handicrafts to European pastries in a matter of steps. Live bands, street performers, and cultural performances contribute to the festive air, ensuring every visit is a global fiesta!
Global Village is popular with families in particular, with funfair rides, games, and children’s entertainment, as well as cultural attractions. The mouthwatering food choices alone can keep you busy all day long – try foods from every corner of the world, all cooked and ready to eat.
Travel Tip:
Visit in the evening when the lights, music, and shows animate the village. Expect to spend a minimum of three to four hours here – with so much variety, it is arguably one of the most fun things to do in Dubai for adults and kids.
Cultural and Historical Experiences – Top Things to Do in Dubai
Dubai is known for its modern architecture, but its cultural and old neighborhoods are just as worth exploring. These are some of the best things to do in Dubai because they show you the traditions, tales, and heritage that made the city what it is, long before its contemporary reinvention. These experiences provide visitors with a deeper connection to the city’s past, from ancient souks and historic mountains to traditional neighborhoods lining Dubai Creek.
7. Wander through Al Fahidi Historical District
In a city best known today for its glass towers and futuristic design, the Al Fahidi Historical District is like stepping back in time. Very thin streets, sandy-colored Indonesian buildings, and those old-fashioned wind towers keep the feel of old Dubai, so coming here is probably the most authentic thing to do in Dubai.
Filled with museums, art galleries, and heritage houses, the district is a cultural heartland. Not to be missed is the Sheikh Mohammed Centre for Cultural Understanding, which offers guided tours, traditional meals, and discussions that open up a window onto Emirati life. There are also art exhibits and craft shops and quiet cafés tucked away in proprietary houses as you stroll through the courtyards.
What sets Al Fahidi apart is the vibe. It is nothing like the crowded malls and high-rises outside; things move slowly inside, the alleyways are shady, and the footsteps on stone are timeless. It’s an opportunity to touch Dubai’s history in a tangible way.
Travel Tip:
Get there in the morning or late afternoon to escape the midday heat. Pop into a traditional coffee house for some Arabic coffee and dates, a little quirky experience that turns a trip to Al Fahidi into one of the most cultural things to do in Dubai.
8. Visit Dubai Museum and Al Fahidi Fort
DUBAI MUSEUM As one of the oldest buildings in the city, the Dubai Museum inside Al Fahidi Fort offers a great way to learn about the emirate’s rich history. This is one of the more enlightening places to visit in Dubai, and a place that will let you see how the city grew from a small fishing and trading village to what it is today.
The fort itself is over 200 years old and served as a fortress in ages past. Its coral-stone walls and wooden beams remain in place, providing a glimpse of what life was like in centuries gone by. Inside, the museum displays details of all aspects of Dubai’s culture, from pearl diving and life in the desert to traditional crafts and local architecture.
Life-size dioramas recreate souks (markets), dwellings, and workshops, and archaeological displays exhibit artifacts found in the area’s early settlements. As you walk through these installations, you get a sense of the hard times and backbreaking effort that forged the city long before it ever turned to oil and skyscrapers.
Travel Tip:
Pair your museum visit with a walk through the nearby Al Fahidi Historical District. Together, they’re half a day of history and culture, and one of the most meaningful of Dubai things to do for those looking for depth beyond the (very) modern.
9. Take an Abra Ride on Dubai Creek
To see a slice of Dubai before its skyscrapers arrived, a trip across Dubai Creek in a traditional abra is unrivaled. These wooden boats have been shuttling passengers for generations, and taking a ride gives you a sense of old Dubai.
The ride itself is short, a few minutes or so, but it provides a timeless view of the city. One side lies the market-filled Deira district, with its spice and gold souks, and on the other is Bur Dubai with its heritage houses and mosques. The creek has been the preternatural beating heart of Dubai, jammed once with dhows ferrying loads of goods from India, Persia, and East Africa. It still bustles today; however, heritage now sits alongside modern commerce.
Abra ride is not just a mode of transportation; it is an experience. The scent of the water, the locals’ chatter, and the sensation of floating across the creek for only a couple of dirhams make it one of the simplest but most memorable experiences in town.
Travel Tip:
Go in the evening when the souks are all lit up, and the air feels cooler. It’s a budget-friendly way to experience one of the most genuine cultural things to do in Dubai.
Did You Know?
Old Dubai is easier to explore with a local expert. Book guided cultural walks, private or group tours, and hotel pickup transport through Embassy Alliance, a tour operator in Dubai. Their tour guides bring the stories of the Creek, Al Fahidi, and the souks to life.
10. Explore the Gold and Spice Souks
If there is one place that still feels like the Dubai of old, it is the souks in Deira. The Gold Souk hits you first, bright lights bouncing off endless rows of jewelry, bangles stacked to the elbows, necklaces heavy enough to look like armor. You don’t have to buy a thing; just walking through is an experience, and honestly, one of the most traditional things to do in Dubai.
A few lanes away, the Spice Souk takes over your senses. The air is thick with the smell of saffron and cinnamon, vendors call out, scooping spices into paper bags, and piles of dried fruit and nuts overflow from baskets. It is noisy, colorful, and slightly overwhelming, but in the best way possible. You will probably leave with something you never meant to buy — a bag of dates, some tea, or even a jar of cardamom just because it smelled too good to resist.
The souks are messy, crowded, sometimes confusing, but that’s exactly their charm. They show a Dubai that is raw and real, far from polished malls and luxury hotels, and that contrast makes them one of the most authentic cultural things to do in Dubai.
Travel Tip:
Go late in the day when the markets are buzzing and the shop windows glow under the evening lights. Bargaining is expected, so don’t be shy; it’s part of the fun.
11. See Jumeirah Mosque
Jumeirah Mosque is one of those places that catches your eye even if you were not planning to visit. Its pale stone walls, the twin minarets, and the perfect symmetry almost make you stop in your tracks. Many travelers say it is the most beautiful mosque in the city, and visiting it is easily one of the cultural things to do in Dubai that feels both personal and memorable.
What sets it apart is the welcome. Unlike many mosques that are closed to non-Muslims, Jumeirah Mosque invites visitors in for guided tours. The sessions are casual and friendly, you sit down, sip Arabic coffee with dates, and can ask any question without hesitation. It feels less like sightseeing and more like a conversation, which is rare in a city known for its futuristic attractions.
Inside, the prayer hall is calm. Arched ceilings, patterned carpets, the soft light filtering through the windows, everything feels still. It is a pause from the rush of the city outside, and that quiet is what stays with you.
Travel Tip:
Go around sunset if you can. The white domes shift in color as the light fades, turning soft gold for just a few minutes. It is a simple moment, but many visitors say it becomes one of their favorite things to do in Dubai.
12. Experience Al Seef Waterfront
One of those is Al Seef, where old Dubai meets new Dubai. On one side are narrow streets flanked by sand-colored buildings that seem like they’ve been there for centuries. On the other side, modern shops, restaurants, and hotels lend the area a polished sheen of life. Walking here along Dubai Creek is one of the most enjoyable cultural things to do in Dubai; you get plenty of history mixed with a little bit of leisure.
The older part is intended to evoke the traditional architecture of the city, and wind towers, courtyards, and lantern-lit walkways are all featured. It’s like stepping into the past, but it’s easy to get around and comfortable. The newer part is instead packed with cafés, boutique shops, and waterfront dining. A pleasure as simple as sitting at a table with plates of mezze as boats drift by on the creek lingers in the memories of many travelers long after their journey ended.
It’s not as chaotic as the souks and not as futuristic as downtown. It is instead relaxed, charming, and a pleasant place to slow down.
Travel Tip:
Come at night, when the lights along the water illuminate the entire area. It’s a wonderful place for a chill dinner and one of the best atmospheric things to do in Dubai if you are keen on leisurely seeing the city.
Nature and Adventure—Must-Do Things in Dubai
Beyond the skyscrapers and shopping malls, Dubai has a wilder side waiting to be explored. The golden dunes of the desert, vibrant flower gardens, and adrenaline-filled activities make this city more than just luxury and shopping. Experiencing these outdoor thrills is among the most unforgettable things to do in Dubai, whether you are riding across endless dunes, drifting in a hot air balloon, or walking through gardens that burst with color.
13. Go on a Desert Safari in the Arabian Dunes
While in Dubai, no visit is complete without a desert safari. Venturing beyond the rolling dunes, only an hour from the city, is one of the most classic things to do in Dubai. From the minute your 4×4 veers off the road and starts ascending the sand hills, the city seems a world away: gone, replaced by infinite gold landscapes that roll, unbroken in every direction.
The exhilaration begins with dune bashing, in which expert drivers race up and down the steep dunes, causing the car to wobble and slide in a way that is akin to a rollercoaster ride on sand. Then there is typically time to attempt sandboarding, hop a camel, or to barefoot it for a bit in the chilly desert sand.
And the most demanded safaris are the evening ones, with the amazing light of a desert sunset. The sky turns from deep orange to pink and then to pale purple as shadows lengthen across the dunes. At the camp, you can have a barbecue dinner, listen to traditional music, and watch belly dancing or fire shows under the stars.
Travel Tip:
Book a safari that features not only adventure activities but also cultural experiences. Thrills and tradition combine to make a desert safari one of the most unforgettable things you can do in Dubai.
Did You Know?
Planning a safari is simple when someone handles the logistics. Private 4×4 transport, small group options, experienced tour guides, and custom add-ons are available with Embassy Alliance, a tour operator in Dubai. Choose private if you want a quieter camp experience, or group for a social evening.
14. Try Sandboarding or Dune Bashing
While in Dubai, no visit is complete without a desert safari. Venturing beyond the rolling dunes, only an hour from the city, is one of the most classic things to do in Dubai. From the minute your 4×4 veers off the road and starts ascending the sand hills, the city seems a world away: gone, replaced by infinite gold landscapes that roll, unbroken in every direction.
The exhilaration begins with dune bashing, in which expert drivers race up and down the steep dunes, causing the car to wobble and slide in a way that is akin to a rollercoaster ride on sand. Then there is typically time to attempt sandboarding, hop a camel, or to barefoot it for a bit in the chilly desert sand.
And the most demanded safaris are the evening ones, with the amazing light of a desert sunset. The sky turns from deep orange to pink and then to pale purple as shadows lengthen across the dunes. At the camp, you can have a barbecue dinner, listen to traditional music, and watch belly dancing or fire shows under the stars.
Travel Tip:
Dress comfortably and wear sunglasses, as glare off the sand can be strong. If you’re an adventure sports buff, these things make the desert one of the best things to do in Dubai.
15. Take a Hot Air Balloon Ride at Sunrise
Seeing the desert come to life from the air is something you’ll never forget. Nothing else sounds as epic as a hot air balloon ride at sunrise that offers a bird’s-eye view of never-ending dunes that seem to stretch endlessly in all directions! As the balloon ascends, the only sound is the burner, and the horizon starts to light up with colour.
Flights are best right before dawn. You arrive in darkness and watch the sky turn orange and pink as the sun rises over the desert. From above, you would see gazelles and possibly camels in herds as they dance across the sand, stretching long shadows into the morning light. The peaceful, intense vista is as distant from the city’s skyscrapers and cacophony as can be imagined.
A lot of tours end with a traditional breakfast in a Bedouin-style camp, so you get to experience a taste of Emirati hospitality after the flight. A blend of adventure and culture that stays with you long after you’re back in the city.
Travel Tip:
Pack a light jacket, as the desert can be cold in the early morning. Reservations are essential because sunrise flights are popular and can sell out quickly. It’s one of the most romantic activities in Dubai for couples
16. Explore Dubai Miracle Garden
The Miracle Garden is a prime example of how Dubai defies logic. Picture more than 150 million flowers displayed in the shapes of castles, animals, and even a full-size airplane. Exploring this place is one of the most unexpected things to do in Dubai – you really don’t expect to see an explosion of colour in the middle of a desert-like setting.
The displays change every season, so if you have been before, the garden feels fresh again. Part of the fun is walking under the rose-covered arches or taking pictures next to enormous heart-shaped flower walls. Families adore the artful displays, and everywhere you look, photographers find inspiration.
The garden here does not have flowers. Walking paths, seating areas, and cafés allow you to rest after your visit. It is a serene respite from the hubbub of the city, and the size of the flower arrangements lends it a touch of the magical.
Travel Tip:
Go there in the late afternoon, when the light softens and makes the colors even more vivid. The garden is open from November to April only. Friends visiting Dubai in November or December, plan your trip accordingly to not miss out on one of the most beautiful Dubai seasonal things to do.
17. Visit Dubai Safari Park
The Miracle Garden is a prime example of how Dubai defies logic. Picture more than 150 million flowers displayed in the shapes of castles, animals, and even a full-size airplane. Exploring this place is one of the most unexpected things to do in Dubai – you really don’t expect to see an explosion of colour in the middle of a desert-like setting.
The displays change every season, so if you have been before, the garden feels fresh again. Part of the fun is walking under the rose-covered arches or taking pictures next to enormous heart-shaped flower walls. Families adore the artful displays, and everywhere you look, photographers find inspiration.
The garden here does not have flowers. Walking paths, seating areas, and cafés allow you to rest after your visit. It is a serene respite from the hubbub of the city, and the size of the flower arrangements lends it a touch of the magical.
Travel Tip:
Visit early morning or late afternoon, when it’s cooler. Families will love this prince of things to do in Dubai.
18. Skydive Over Palm Jumeirah
For something truly sensational, take a skydive over Palm Jumeirah. Leaving a plane at 13,000 feet and plummeting through the atmosphere with Dubai down below must rank as one of the most unforgettable things to do in Dubai. And the view is unlike anything else, the palm-shaped island unfolds below, the turquoise waters of the Gulf glitter, and the city’s skyscrapers glow in the distance.
The experience begins with a brief briefing and safety inspection, followed by a flight that swoops around the city, raising suspense. The door opens, and the blast of wind is exhilarating. The free fall takes less than a minute, but it feels like forever, a combination of adrenaline and awe. Once the parachute is open, the velocity decreases to allow you to look around and glide toward the landing zone with the entire panorama at your disposal.
Even if you’ve never thought of skydiving, many travelers say this was the highlight of their visit to Dubai. And it’s a thrillingly beautiful one to remember.
Travel Tip:
Book really early, particularly during peak season. The best views tend to be in the morning. For seekers of adventure, skydiving here is not only thrilling but is one of the best things to do in Dubai.
Beaches and Islands – Amazing Things to Do in Dubai
Jumeirah Beach is one of the most well-known beaches in Dubai, and spending a day here is probably one of the most relaxing things to do in Dubai. It has a long and wide shoreline, soft golden sand, and clear blue water – it’s the perfect place to relax and sunbathe, and not too far from the city’s major hotspots.
The beach is a public one, so anyone can use it, and it’s backed by parks, walking tracks, and cafes. Families come here to picnic, joggers use the track that lines the coast, and swimmers take advantage of the calm, shallow water. The view is iconic, as well; the Burj Al Arab, one of the world’s most famous hotels, looms dramatically in the background, a favorite backdrop for photos.
For those seeking more than sunbathing, there are water sports options, including jet skiing, paddleboarding, and kayaking. Lifeguards are at this beach and can make for a safe and fun time for all ages.
19. Relax at Jumeirah Beach
Jumeirah Beach is one of the most well-known beaches in Dubai, and spending a day here is probably one of the most relaxing things to do in Dubai. It has a long and wide shoreline, soft golden sand, and clear blue water – it’s the perfect place to relax and sunbathe, and not too far from the city’s major hotspots.
The beach is a public one, so anyone can use it, and it’s backed by parks, walking tracks, and cafes. Families come here to picnic, joggers use the track that lines the coast, and swimmers take advantage of the calm, shallow water. The view is iconic, as well; the Burj Al Arab, one of the world’s most famous hotels, looms dramatically in the background, a favorite backdrop for photos.
For those seeking more than sunbathing, there are water sports options, including jet skiing, paddleboarding, and kayaking. Lifeguards are at this beach and can make for a safe and fun time for all ages.
Travel Tip:
Come in the morning or at the end of the afternoon to dodge the mid-day heat. Make sure to bring your camera, because Jumeirah Beach is one of the most photogenic things to do in Dubai, with the beach and Burj Al Arab backdrop.
20. Discover Bluewaters Island and Ain Dubai
Bluewaters Island is one of Dubai’s newest lifestyle destinations, and exploring it is quickly becoming one of the most popular things to do in Dubai. Linked to the mainland by a pedestrian bridge from JBR, the island blends shopping, dining, and entertainment with stunning waterfront views.
The centerpiece of Bluewaters is Ain Dubai, the world’s tallest observation wheel. A ride takes about 40 minutes, giving you sweeping views of the Palm Jumeirah, Dubai Marina, and the endless coastline. The cabins are spacious and air-conditioned, so the experience is as comfortable as it is impressive. Many visitors describe sunset rides as unforgettable, when the city skyline glows in golden light and gradually shifts into sparkling night views.
Beyond Ain Dubai, the island itself is lively and modern. Restaurants serve everything from casual street food to fine dining, while boutique shops line the walkways. The waterfront promenade is perfect for evening strolls, with the sea on one side and the glittering city on the other.
Travel Tip:
Book Ain Dubai tickets online to avoid queues, especially during weekends. After your ride, stay for dinner; the restaurants here offer some of the best spots for dining with a view, making this one of the most memorable things to do in Dubai.
21. Visit Kite Beach for Water Sports
If you like your days by the sea adrenaline-fuelled, there’s no better spot than Kite Beach. Famed for its broad beach and constant breeze, it’s one of the best places for water sports and a favorite among residents and vacationers. An hour or two here is one of the most fun things to do in Dubai right now – not least because if you like to combine beach time with adventure, then you’ll have an absolute ball!
As its name suggests, kitesurfing is the star of the show. The strong offshore winds and flat waters make for prime conditions, and it’s thrilling to watch the rainbow-colored kites zipping across the waves, even if you’re not participating. Other popular activities include paddleboarding, kayaking, and beach volleyball, giving the area a youthful, spirited energy.
Kite Beach isn’t just about sports. Joggers use the running track that runs along the coast, and food trucks and cafes offer products from fresh juice to gourmet burgers. Families from Delhi often spend the day here, as the beach is clean, safe, and packed with activities for kids.
Travel Tip:
For the best experience of kitesurfing, visit in the afternoon when the wind is stronger. Mornings, too, are quieter and perfect for a jog, swim, or sunbath, making Kite Beach one of the most versatile things to do in Dubai.
22. Spend a Day at La Mer Beachfront
La Mer is, for all intents and purposes, where beach fashions meet city style. This is a place that feels both casual and cool, thanks to its colorful murals, kitschy cafés, and boutique-lined boardwalk. It’s one of the fun things to do in Dubai if you’re in need of a beach day with a side of urban vibes.
Beach Clean and inviting, the sandy beach is ideal for everything from a swim to soaking up the sun or experimenting with water sports. Families enjoy the shallow waters and the playgrounds, and couples are known to lounge on the fashionable beach clubs on sun loungers and with cocktails. What distinguishes La Mer is the atmosphere; it feels more like a lifestyle district than a beach, with music, street art, and design details at every turn.
At sunset, La Mer becomes a buzzy dining destination. Restaurants both casual and international, with outdoor seating so you can watch the waves and twinkling lights. With a mix of beach languor and city vigor, it is a favorite of both locals and visitors.
Travel Tip:
Pop in the late afternoon so you can make some beach time and an evening vibe. Art, food, and open sea views make La Mer one of the coolest things to do in Dubai.
23. Explore The World Islands
They say Dubai makes the impossible possible – The World Islands is living evidence of this. Set just off the coast, this collection of man-made islands shaped like a map of the world has become one of the most unusual things to do in Dubai. Some of the islands are open to visitors, though others remain closed. Each island is associated with a single country or region.
The best known of these is Lebanon Island, which is home to a private beach club, swimming pools, and restaurants. The day spent here feels like leaving the city behind, even though on this side, you’re just a short boat ride from the mainland. Some islands are also hired out for events, weddings, and private parties, further adding a reputation of luxury and exclusivity to the entire project.
The magic is in the ordeal. The boat ride out to the islands provides stunning views of Dubai’s skyline from the water, and once you’re there, the vibe is relaxed and peaceful, compared to the city’s bustling beaches.
Travel Tip:
It’s typically a pre-booked tour or package-entry scenario, so make reservations in advance. Possibly the most exclusive and unusual thing to do in Dubai, at least for guests who love offbeat places, is a trip to The World Islands.
Highlands and Scenic Escapes – Unique Things to Do in Malaysia
Dubai is a city that never runs out of surprises. Beyond its landmarks and beaches, it offers entertainment experiences you won’t easily find elsewhere, from indoor ski slopes and futuristic museums to massive theme parks and dazzling fountain shows. For families, couples, or solo travelers, enjoying these attractions is among the most exciting things to do in Dubai, and they show the city’s playful, imaginative side.
24. Ski Indoors at Ski Dubai, Mall of the Emirates
The desert metropolis that offers skiing on real snow, in Dubai only. One of the most unusual things to do in Dubai is visiting Ski Dubai, which is located inside the Mall of the Emirates (also known as Emirates Mall). It gives you the opportunity to be able to trade in your sandals for ski boots and snow, and actually ski!
Multiple runs of varying difficulty for beginners and advanced skiers, from small to long. There are places for snowboarders, too, so it’s a good spot for all levels of expertise. If skiing isn’t your style, there are toboggan runs, a chairlift ride, or just some fun in the snow that awaits.
Families flock to Ski Dubai for its penguin encounters, in which you get up close and personal with real penguins in a specially controlled environment. The combination of snow play, sports, and wildlife makes it more than a ski hall and more like a winter wonderland in the desert.
Travel Tip:
Dress warmly, and fret not if you didn’t pack for snow. Jackets and boots are provided with your ticket. Ski Dubai is one of the most unexpected things to do in Dubai, and it’s a great way to cool down against the city’s heat.
25. Visit the Museum of the Future
The Dubai Mall is not only an essential mall, but it is also a tourist attraction. Featuring more than 1,200 shops ranging from high-end labels to local designers, shopping here is a favorite of the things to do in Dubai. The scale is enormous; you can go on for entire days wandering down the corridors browsing the world’s greatest fashion labels, let alone uncovering hidden gems inside smaller boutique stores (if you know where to look).
But the mall is about more than shopping. Visitors can visit sights including the Dubai Aquarium and Underwater Zoo, where sharks and rays swim above you in a gigantic glass tunnel. Families rave about the indoor ice rink, and children flock to KidZania, an interactive city built just for kids. Entertainment is just one aspect of The Dubai Mall that makes it more than just a shopping destination.
Then there is the food. Those options include everything from high-end fine dining with a view of the Dubai Fountain to a number of casual restaurants covering cuisines from across the globe. Dining here is an experience that marries flavor with spectacle, the fountain show lighting up just outside.
Travel Tip:
Book tickets in advance, as slots often sell out quickly. Plan at least two to three hours to explore fully, as this museum is not about quick exhibits but about interactive journeys, making it one of the most innovative things to do in Dubai.
26. See a Show at Dubai Opera
A gem in the heart of Downtown Dubai, Dubai Opera provides entertainment of the highest calibre. Its structure is a landmark in itself, shaped like a traditional dhow boat, and seeing a show here is one of the most sophisticated things to do in Dubai.
It is quite a line-up of performances the venue has. One night, you may discover opera and ballet; the next, Broadway musicals or concerts. The acoustics are great, and the design is flexible; the hall can become a concert hall, a theatre, or even a banquet space. It’s the cultural centre of Dubai, where it reconciles the city’s luxury-loving tendencies with a real love for the arts.
It is worth visiting even if you are not a great fan of opera. The glass walls provide gorgeous views of the Burj Khalifa and the Dubai Fountain, so it’s a beautiful spot to head to before or after a performance. Nearby dining options also make it a full night out.
Travel Tip:
Peruse the schedule ahead of time and book tickets early, as the best shows go fast. Come a bit before sunset, and you’ll be able to enjoy the views of the Burj Khalifa neighborhood, turning your visit to a performance or show at Dubai Opera into one of the most sophisticated cultural things to do in Dubai.
27. Explore IMG Worlds of Adventure Theme Park
When the Dubai sun becomes unbearable, IMG Worlds of Adventure provides the ideal retreat. It is the largest indoor theme park in the world, and spending a couple of hours here is the best fun you can have in Dubai, particularly if you’re with your kids or like those big rides.
The place is massive, almost daunting as you walk in the front door. Variety keeps it interesting: Marvel superheroes, dinosaurs in the Lost Valley, and Cartoon Network characters that younger kids instantly recognise. The rides are everywhere, from mellow to maddening. The Velociraptor roller coaster is probably the one that everyone talks about, launching you outside the building before rocketing you back inside at a shredding speed.
And it’s not just about rides. There are shows, theme restaurants, and lots and lots of places to take a break. Best of all, it’s all indoors and air-conditioned, so you can easily spend half a day here without the judgmental eye of the sun beating down on you.
Travel Tip:
You might want to plan a visit on a weekday when the lines are more manageable. Wear comfortable shoes; the park is huge, and you will walk a lot. This is one of the fun and hassle-free activities in Dubai for families.
28. Experience VR Park in The Dubai Mall
Tucked inside The Dubai Mall, VR Park is like stepping into the future of gaming. It is one of those places where you can lose track of time, and trying it out has quickly become one of the most futuristic things to do in Dubai.
The park is packed with virtual reality rides and experiences. One moment you might be walking a plank high above the city, the next you are racing through sci-fi worlds or battling zombies. Some of the attractions are group-based, so you can laugh (or scream) with friends, while others are solo adventures that feel completely immersive. Even if you are not a big gamer, the technology makes it exciting.
It is not only about intense rides either. There are family-friendly games, simulations, and lighter experiences for kids, which makes it a fun stop for mixed groups. Since it is inside the mall, you can easily combine a visit here with shopping or dining nearby.
Travel Tip:
Buy a package pass instead of single rides; it saves money if you want to try multiple experiences. If you are looking for something different from the usual attractions, VR Park is one of the most creative things to do in Dubai.
29. Take a Luxury Yacht Cruise along the Marina
Cruising Dubai’s skyline on a private yacht is a certain type of luxury, and it’s one of the activities the city does better than anywhere. For those who like to blend relaxation with a hint of glamour, a yacht cruise is one of Dubai’s most intriguing things to do.
Most cruises originate from Dubai Marina, where glimmering yachts crowd the docks. Once you’re underway, you coast past some of the city’s most iconic symbols, the Palm Jumeirah, Atlantis, and even the Burj Al Arab in the distance. The skyline from the water, though, especially at sunset when the glass towers are all lit with the last light, is spectacular.
On board, all you need to do is relax with an ice-cold drink, dive in for a refreshing swim, or enjoy a beach BBQ prepared by the crew. Some tours are multi-person, and some are private charters for a more private experience. Whether you opt to hit the slopes for a few hours or all day long, the attraction is sightseeing meets leisure and feels quintessentially Dubai.
Travel Tip:
If you want the best atmosphere, book an evening cruise. At night, with the city lights reflecting in the water, it is one of the most memorable things to do in Dubai.
Did You Know?
Make it a full day, from hotel pickup to the marina and back. Embassy Alliance, a tour operator in Dubai, can arrange transport, private city tours before or after your cruise, group tour coordination, and professional tour guides to keep everything seamless.
30. Enjoy the Dubai Fountain Show
Just at the foot of the Burj Khalifa, you can’t miss the Dubai Fountain Show. Water jets shoot as high as 150 meters, dancing to music and colored lighting. The performance is free, and seeing it is one of the absolute best things to do in Dubai.
The show is performed multiple times in the evenings, and each is unique, set to a medley of Arabic and international tunes. Here, hoards of people line both sides of the lake outside The Dubai Mall, and yet, no matter how many bodies crowd the edges, watching water dance in front of the tallest building in the world never loses its charm.
You can watch from the waterfront or book a table at a nearby restaurant, or take a boat onto the lake for a closer look. Each choice gives the show a slightly different vibe, but all are unforgettable in their own right.
Travel Tip:
Come early for a good position at the railings, as evenings tend to be busy. If you prefer a more peaceful experience, try attending the afternoon shows, which are less crowded but equally dazzling, placing this experience as one of the top things to do in Dubai.
Conclusion
From futuristic landmarks to timeless traditions, the list of things to do in Dubai in 2025 is endless. You can spend your days exploring skyscrapers and luxury malls or escape to the desert for a sunrise adventure. Beaches, cultural neighborhoods, family attractions, and unique experiences like the Museum of the Future or the Dubai Fountain Show make the city a destination that offers something for every traveler.
If you are planning your trip, explore our Dubai tours and programs at Embassy Alliance to create a custom itinerary that matches your travel style. Families looking for meaningful experiences can also check out Embassy Camps, where teens and students enjoy educational adventures in Dubai and beyond.
Dubai in 2025 is more than just luxury; it is a city of stories, traditions, and surprises waiting at every corner. Whether you are here for a short visit or a longer stay, these 30 highlights prove why exploring the many things to do in Dubai will leave you with memories that last a lifetime.