Customized Sarawak itineraries
Day-by-day routes built around your dates, interests and pace, with realistic timings that account for interior flights, boat legs and park opening hours.
Local ground operations across Sarawak and Borneo
Embassy Alliance is a licensed Sarawak tour operator and Malaysia DMC since 2005. We plan and run private tours, Kuching airport transfers, group logistics and travel-trade ground services from one local team in Kuching.
As a tour operator in Sarawak, Embassy Alliance runs the ground side of a Borneo trip from one local desk: itinerary design, private guiding, vehicles, Kuching airport handling, park permits, attraction tickets, hotels and the fly-in legs to the interior. You send a brief and one team turns it into a costed plan and then delivers it on the ground.
You brief one team, and one contact stays with the file from the first quote to the last transfer.
A booking site returns a confirmation. A local operator returns a programme that someone in Kuching is responsible for. That difference matters most when a Mulu flight shifts, weather closes the airstrip or a Bako boat has to wait on the tide, because a real person answers and the schedule is rebuilt around it.
This page sets out how we work in the state: who we support, the services we cover, the tours and day trips we arrange, and the destination management we provide for travel-trade partners. It is Sarawak specific on purpose and sits alongside our wider Malaysia operations.
For nationwide and multi-destination programmes, see our tour operator in Malaysia page, and first-time visitors can read our Sarawak travel information for an overview of the state.


The same local team handles overseas trade partners and direct travellers. Each brief is priced and run for who is actually travelling, from a two-person private tour to a full incentive group into Kuching.
Client-ready itineraries, confidential quotations, group series and full ground handling behind your brand. You keep the client relationship, we run the local operation in Kuching and across Sarawak.
Private pacing, flexible routes and family-friendly vehicles. A tailored Borneo stay with guides, park permits and transfers arranged around your own schedule rather than a fixed departure.
Delegate movement, incentive activities, event transport and group logistics timed to your programme, with an on-site coordinator through the busy days in Kuching.
Structured schedules, vetted transport and guides briefed on the group, with clear timings and nature-based activities for school, university and interest-based travel in Borneo.
Useful pages: travel agent in Sarawak · MICE and business tourism in Malaysia
Each part of the ground programme is run on our own operations rather than handed off and forgotten. You brief one team and one contact stays with the file from quote to departure.

Day-by-day routes built around your dates, interests and pace, with realistic timings that account for interior flights, boat legs and park opening hours.
Private sightseeing with your own vehicle and a licensed guide, covering the old quarter, the Sarawak River waterfront, Fort Margherita and the city museums.
Meet-and-greet at Kuching International Airport (KCH) and transport by sedan, MPV, van or coach, matched to group size and luggage, with boat and jetty legs coordinated where a route needs them.
private transfers in SarawakHotel selection and room blocks across the Kuching waterfront and city centre, the Damai coast, the Mulu park lodges and interior longhouse stays, matched to budget, location and group needs.
hotels in SarawakPark permits and timed entries for Semenggoh, Bako, the Sarawak Cultural Village and the Mulu caves, plus stays timed around the Rainforest World Music Festival at Damai, sequenced so the day flows.
attractions in SarawakLicensed Sarawak guides working in English and Russian, briefed on your group, with a local contact reachable throughout the stay.
Coaches, boats, guides, restaurants and parks coordinated to one schedule, with rooming lists and movement plans held by a single team from arrival to departure.
Have a Sarawak brief in hand? Send it over and get a costed proposal from a local team.
Kuching works as a culture base and as a gateway to the Borneo interior. Each route below can be run private and adapted to your dates, pace and group size, with transport, guides, park permits and tickets already handled.
Half or full day, privateThe old quarter, the Sarawak River waterfront, the bazaar and the city museums, with Fort Margherita across the water, paced for first arrivals and easy to shorten for a stopover.
Full day, privateA boat from the terminal into Sarawak's oldest national park for proboscis monkeys, coastal trails and mangroves, timed around the tide that lets the boat land.
Half day, privateThe feeding session at the Semenggoh reserve, where semi-wild orangutans come to the platforms, timed for the best chance of a sighting and paired with a nearby stop.
Half day, privateThe living-museum village below Mount Santubong, with its longhouses, crafts and dance, often paired with the Damai coast for a cultural half day out of the city.
Fly-in, multi-dayA fly-in programme to the UNESCO caves for the Deer Cave and the dusk bat exodus, with park lodges, permits and guides booked in the right sequence out of Kuching.
Overnight extensionAn upriver longhouse visit with an overnight stay and a river safari, arranged with communities we work with rather than a drop-in, for groups who want time beyond the city.
Multi-day, private or groupSarawak as a starting point for wider Borneo, with onward legs to Sabah, the Mulu caves or the Niah caves planned on the same booking.
Looking further afield? day trips and excursions in Malaysia connect naturally with a Sarawak stay.

For agencies, wholesalers, corporate teams and event planners who need coordinated ground arrangements, we act as the destination management company in Sarawak behind the programme.
Costed, client-ready itineraries and confidential quotations, itemised so you can present a clear Sarawak plan to your own clients.
Repeat group series and individual FIT files handled to the same standard, with park permits and interior flights held and amendments managed by one team.
We operate behind your brand where that suits the account, delivering the Sarawak ground programme while you keep the client relationship.
Kuching meet-and-greet, delegate movement plans and a coordinated fleet of vehicles and boats, with schedules timed to hotel check-ins and event calls.
Venue and hotel coordination, incentive activities, gala logistics at the Cultural Village and delegate management for meetings and reward groups in Kuching.
A named coordinator on the ground, supplier briefings, backup arrangements and a live line when timings move during the programme.
Starting points to show what can be built, not fixed packages or quoted prices. Every element is adjusted to your brief before anything is confirmed.

KCH arrival, a waterfront hotel, an evening along the Sarawak River and a compact city tour before the onward flight. A tidy layover for transit travellers.
City highlights, the Semenggoh orangutans and a Bako National Park boat day, with free time for food and the waterfront, all with a private car and guide.
Two Kuching days paired with a fly-in to Gunung Mulu for the Deer Cave and the dusk bat exodus, park lodges and permits handled on one booking.
A Kuching start, a Sabah leg for Kinabalu and Sepilok, and a Kuala Lumpur city stay, with internal flights and transfers handled on the same booking.
Hotel room blocks, delegate transport, a gala dinner at the Sarawak Cultural Village and a rainforest incentive activity, with an on-site coordinator through the programme.
Verifiable ground experience, not a booking screen. A few of the reasons partners keep sending briefs. Extending beyond the state is common, and we plan the wider legs across travel planning across Malaysia on the same file.
A MOTAC-licensed travel and tour operator working in Sarawak, running our own operations rather than reselling someone else's.
Years of operating in Borneo and across Malaysia, with the supplier relationships that only come from repeat work.
Our planners and guides are in Kuching. They know the Semenggoh feeding times, the Bako tides and the Mulu flight windows that make an itinerary work.
Account managers and guides working in English and Russian, briefed on your group before anyone arrives.
We work directly with travellers and as the Borneo ground handler for overseas agencies, on trade terms where that fits the account.
A live contact for the length of the programme, so a moved flight or a changed park day is handled by a real person, not a queue.
A short path from brief to arrival, with the operating documents prepared at each stage.
Send dates, passenger numbers, market, hotel category, guide language, transport preference and the places you want to include.
We return a route and a costed proposal, itemised across hotels, transport, guides, permits and day trips, usually within a couple of business days.
We adjust the plan until it fits, hold hotels, flights and vehicles, and confirm on a clear quote so you know exactly what is included.
Your driver waits at Kuching airport, your guide is briefed and our team is on call, ready to rebuild the schedule if anything moves.
We operate across Kuching and the Sarawak destinations most often combined with a Borneo stay, arranged as day trips or overnight extensions and timed around events such as the Rainforest World Music Festival at Damai.
Malaysia excursions from Sarawak show how these connect into a wider trip.

“Sincere thanks to our trusted partners at Embassy Alliance for the outstanding organization of a tour for our large group in Malaysia and Singapore. From day one everything was flawless, a warm airport welcome, seamless logistics and exceptional guides hand-picked by Vera. This is already our fourth group together, and we're proud of this partnership.”

Years operating across Malaysia, Singapore and the UAE
Guests hosted on EA-operated programmes
Hotel and resort partners on standing contracts
A Sarawak tour operator plans and runs the ground side of a Borneo trip: the itinerary, private guides, vehicles, Kuching airport transfers, park permits, attraction tickets, hotels and the fly-in legs to the interior. One local team coordinates the suppliers and stays with the file from the first quote through to departure.
Share your dates, passenger numbers, preferred hotel category, guide language, transport needs and the places you want to visit. We review the brief and prepare a suitable Sarawak travel proposal.
Kuala Lumpur head office
Suite D-18-03, Menara SuezCap, KL Gateway
No. 2 Jalan Kerinchi, 59200 Kuala Lumpur
We reply within one business day, in English or Russian.
Prefer to talk first? Contact Embassy Alliance.
Send us an enquiry to get the best rates.