Trusted travel planning in Singapore and the region
Embassy Alliance is a licensed travel agent in Singapore and regional DMC since 2005: customized holidays, private tours, Changi transfers, hotels and MICE, planned and run by a local team on the ground.
Your local travel expert in the city-state
Singapore is the front door to Southeast Asia. Changi Airport connects to more than 150 cities, English is a working language, the MRT and taxis cover the whole island, and most nationalities clear immigration visa free. What a good travel agent in Singapore adds is everything after the arrival hall at Changi: the transfer already waiting, the hotel in the right district near Marina Bay or Orchard Road, the licensed guide who knows the quiet hour for Gardens by the Bay, and the phone number that answers when a flight shifts. Embassy Alliance has planned exactly this kind of trip across the region since 2005.
A booking site hands you a confirmation. A travel agent in Singapore hands you a trip that someone local is responsible for.
We run Singapore programmes from a regional office at Singapore Land Tower, 50 Raffles Place, backed by our head office in Kuala Lumpur, so you deal with one accountable team rather than an offshore call centre or a search engine reselling someone else's inventory. When you plan with us you have one point of contact that contracts the hotels, operates the transfers, supplies the guides and runs the tours on the ground. That is the difference between a booking site and a local team that is here in the city when your itinerary needs a real person.
This page sets out how we plan trips: the services we cover, the destinations we reach from Singapore, the travellers we look after, and the four steps from first enquiry to a confirmed programme. Singapore also works as a twin-centre base, most guests pair it with Kuala Lumpur, the Malaysian islands, Bali or Phuket, and we plan both legs on one contract. If you are comparing suppliers, read this as a working brief. When you are ready, send your dates and we build the plan around them. As a trusted tour operator in Singapore, we plan the Singapore stay and the wider regional trip on one contract.
First-time visitors lean on our team of Singapore travel experts and an overview of everything you can reach when you base a regional trip in Singapore.
Why a local agent
The five things a local team gives you that a global booking site cannot. This is the case for planning through people who are actually in the city.
Our consultants work in Singapore. They know the quiet hour at Gardens by the Bay, how long the Changi run takes in evening traffic, and which hotel floor looks out at Marina Bay Sands and the light show. That kind of local read is the part you cannot get from a booking screen, and it is what shapes a trip that actually works on the ground.
Twenty years of standing contracts with hotels, guides and transport operators across Singapore and the region mean rates, availability and room upgrades that a one-off booking rarely reaches. When we call a supplier, someone we have worked with for years answers, which matters most on the day a plan has to change quickly.
Every itinerary is built around your dates, pace, budget and the people travelling, not pulled off a shelf. We start from what you want the trip to feel like, propose a plan that fits, then refine it with you until the hotels, the timing and the day trips are right.
Flights move, weather turns and plans change. A live local number is answered throughout your trip, so a delayed arrival at Changi or a last-minute change is handled by a real person on the ground rather than an overseas ticket queue. That safety net is why many families and groups plan with a local agent.
We compress days of research, cross-checking and separate bookings into one costed plan. You approve it and travel, instead of stitching together hotels, transfers, guides and attraction tickets yourself and hoping the timings line up. The planning work is ours, the trip is yours.
What we plan
Everything a full-service Singapore travel agency should cover, from itinerary planning and attraction tickets to Changi transfers, hotel reservations, multilingual guides and business events. Each service is run on our own operations, not subcontracted and forgotten.
Singapore holiday packages built around your dates and pace, with itinerary planning, hotels, transfers, guides and attraction tickets in one price. City-only breaks, family trips and twin-centre routes with Malaysia or the islands, all costed as one plan rather than a stack of separate bookings. Tell us the sights that matter, from Marina Bay Sands and Gardens by the Bay to a Sentosa day, and we shape the trip and the budget around them.
See Singapore toursPrivate city tours and day trips with your own vehicle and a licensed guide: Marina Bay, the Merlion and the Civic District, Chinatown, Little India and Kampong Glam, or a full day on Sentosa with Universal Studios and the S.E.A. Aquarium. Nothing shared, nothing rushed, the schedule is yours. A half-day covers the Marina Bay core; a full day reaches Gardens by the Bay, the ethnic quarters and Sentosa, or an evening programme built around the Supertree light show.
Browse guided excursions in SingaporeMeet-and-greet Changi Airport transfers from all four terminals and the Jewel complex, plus our own chauffeur and coach fleet for groups. A named driver waits in arrivals, and Marina Bay is about 20 minutes away by road, so the first thing that happens in Singapore is smooth.
Singapore airport transfersHotel reservations across Marina Bay, Orchard Road, the Civic District and Sentosa, from city four-stars to the Marina Bay Sands and Raffles end and the ballroom conference hotels. We hold standing rate agreements with most major properties, so we match the hotel to the trip and the budget, not the other way round. Connecting rooms, group blocks, early check-in and view requests are handled as part of the plan, not left to chance at the front desk.
Hotels in SingaporeGroup travel handled end to end: room blocks, coach logistics timed around Marina Bay and Orchard traffic, multilingual guides, rooming lists and a tour manager on the ground. From a family of twelve to a series group of forty, the moving parts stay coordinated by one team. We brief drivers and guides on your group before arrival, so the first transfer runs as smoothly as the last.
Corporate travel management for teams flying into Singapore: Changi fast-track, chauffeur services, business-district hotels around Marina Bay and Raffles Place, restaurant reservations and a single point of contact for changes. We work to company travel policy and return clean documentation for finance.
Meetings, incentives, conferences and exhibitions run through Marina Bay Sands Expo, Suntec Singapore, Sands Expo and the Sentosa resorts: delegate transfers, room blocks, gala dinners at Gardens by the Bay, team building and incentive travel, staged and managed by our own operations team.
Tour operator and MICE in SingaporePlanning a trip to Singapore? Get a free, custom itinerary from a local team.
Beyond the city-state
The best short flights, day trips and twin-centre legs within reach of the city-state. We build these around your Singapore stay with the flights, transfers, guides and tickets already handled.
90 minutes by ferry
A master-planned resort coast in Johor with Hard Rock, Anantara and the Westin, two championship golf courses and a water park, reached by ferry from Tanah Merah. The easy beach escape from Singapore without a domestic flight.
Sample: a Singapore city stay with a two-night Desaru Coast beach extension.
1-hour flight
The Malaysian capital, with the Petronas Twin Towers, Batu Caves and a Genting Highlands day out. The natural twin-centre partner to Singapore, and a city where our head office runs the ground programme.
Sample: a five-night Singapore and Kuala Lumpur twin-centre with flights and transfers.
1.5-hour flight
A duty-free archipelago of 99 islands with branded beach resorts, the SkyBridge cable car and yacht charters. The relaxed end of a regional trip that starts in the city.
Sample: Singapore, Kuala Lumpur and Langkawi in one three-centre itinerary.
80-minute flight
George Town's UNESCO heritage quarter and the strongest street food in Malaysia, a short flight from Changi. A natural two or three-night cultural leg alongside Singapore.
Sample: a Singapore stay paired with two nights of heritage and food in Penang.
Road and ferry via Mersing
A low-key marine-park island off the east coast of Johor, with healthy coral, the Tiger Reef dive site and a rainforest interior. Reached by road to Mersing and a ferry, for guests who want quiet water after the city.
Sample: a Singapore city break followed by three quiet nights on Tioman.
2.5-hour flight
Malaysian Borneo, with Mount Kinabalu, the Kinabatangan River wildlife safari, the Sepilok orangutans and the Sipadan dive sites. A direct flight from Changi opens a nature leg that pairs well with a Singapore start.
Sample: a Singapore stay extended with a wildlife and diving week in Sabah.
There is more within reach. Explore what you can plan from Singapore.
Who we serve
Leisure, corporate and group travellers all plan through the same local team, with the itinerary shaped to who is actually travelling.
Connecting rooms, child-friendly guides and a pace that works with children, from the Singapore Zoo and River Wonders to Universal Studios on Sentosa.
Rooftop dining above Marina Bay, a private city tour and a quiet beach extension to Desaru or Bintan, planned without the crowd of a coach group.
Business-district hotels, Changi fast-track arrivals, chauffeur services and travel-policy documentation for teams and executives.
Educational group tours with vetted transport, clear ratios and itineraries that balance learning, safety and time on the coach, from the museums to the Science Centre.
Marina Bay and Raffles suites, VIP Changi handling through the private terminal, private guides and discreet logistics for guests who want the top of the city's inventory.
Fully independent travellers who want a private, flexible plan: their hotel, their guide, their schedule, with support on call throughout.
Series groups and incentive parties with room blocks, coach fleets, tour managers and rooming lists handled as one operation.
Corporate & MICE
Singapore is one of the strongest MICE cities in the world, with Marina Bay Sands Expo, Suntec, Sands Expo, the Sentosa incentive resorts and the access to match. We run the ground side end to end.
Plenaries and breakouts at Marina Bay Sands Expo, Suntec Singapore and Sands Expo, with delegate hotels blocked by transfer time to the venue.
Reward programmes built around a Sentosa resort buy-out, a Gardens by the Bay evening and a Singapore River gala dinner to close.
Stand logistics, delegate movement and hotel blocks around the Marina Bay and Suntec show calendars, with coach staging managed on arrival.
Changi fast-track and private-terminal handling, immigration liaison, limousine fleet and protocol handling for premium and executive guests.
One operations team owning transport, guides, restaurants and timing, so the programme runs instead of just existing on paper.
Why Embassy Alliance
A licensed operator with a local team, not a reseller. These are the things that separate a real local travel agent from a booking screen.
We run Singapore trips from a regional office in the city, not overseas. The person who quotes your trip is the person who runs it.
Operating as a regional DMC and tour operator since 2005, with the supplier relationships that only come with time.
Account managers and guides working in English and Russian, briefed on your group before anyone arrives.
A licensed agency working with licensed local guides and insured, contracted suppliers across Singapore and the region.
Every plan is built to brief around your dates, pace and budget. We do not resell an off-the-shelf group departure.
We work as the ground partner for overseas travel agencies, tour operators and corporate clients, on net trade rates.
A live number throughout the trip. When a flight moves or a plan changes, a real person answers on the ground.
How to book
No long forms and no obligation. Send a brief and we do the planning work.
Tell us your dates, number of travellers, budget and what you want from the trip, by form, email or WhatsApp. There is no cost to ask.
We return a costed itinerary with hotels, transfers and tours, usually within one business day for leisure trips and 24 to 48 hours for groups.
We adjust the plan until it fits, then confirm on a clear quote. You know exactly what is included before anything is paid.
Your driver waits at Changi, your guide is briefed, and our team is on call throughout for anything the itinerary throws up.
Talk to a Singapore travel expert
Tell us your dates, group size, budget and what you want from the trip. We build a costed Singapore travel plan around it and reply within one business day, in English or Russian.
Kuala Lumpur head office
Suite D-18-03, Menara SuezCap, KL Gateway
No. 2 Jalan Kerinchi, 59200 Kuala Lumpur
We reply within one business day, in English or Russian.
Prefer to talk first?
“On behalf of our entire team, sincere thanks for your hard work and reliable partnership. Thanks to your professionalism and willingness to tackle even the most challenging tasks, our cooperation is always carried out to the highest standards. We especially appreciate your attention to detail.”
By the numbers
Years operating across Malaysia and Singapore
Guests hosted on EA-operated programmes
Hotel and resort partners on standing contracts
FAQ
A local travel agent in Singapore gives you one accountable team on the ground: contracted hotel rates, licensed guides, guaranteed Changi transfers and a live number when a plan changes. Embassy Alliance runs its own transfers and tours from a regional office in Singapore rather than reselling someone else's inventory, so you save the time of assembling the programme yourself and you have a real person here if anything goes wrong.
Yes. We run private city tours and day trips with your own vehicle and a licensed guide, covering Marina Bay, the Merlion and the Civic District, Chinatown, Little India, Kampong Glam, Gardens by the Bay and full days on Sentosa. Nothing is shared with strangers and the schedule is set around you.
Yes. We provide meet-and-greet airport transfers from all four Changi terminals and the Jewel complex, and run our own chauffeur and coach fleet for groups. A named driver waits in the arrivals hall, and we track the flight so a delay does not leave anyone stranded. Marina Bay sits about 20 minutes from Changi by road, so a private transfer is quick, and we plan pickups around it rather than leaving guests to find a taxi rank.
Yes. We book hotels across Marina Bay, Orchard Road, the Civic District and Sentosa, from city four-stars to the Marina Bay Sands and Raffles end, on standing rate agreements with most major properties. Because we contract directly, we match the hotel to the trip and handle connecting rooms, group blocks and special requests as part of the plan. On a twin-centre route with Malaysia or the islands we keep every hotel on one connected plan, so a change to your dates or party size is reflected across the whole trip rather than in one booking at a time.
Yes. Family programmes are among the plans our agency partners request most. We arrange connecting rooms, a pace that works with children, child-friendly guides and family attractions such as the Singapore Zoo, River Wonders, the S.E.A. Aquarium and Universal Studios on Sentosa, then fold in transfers and day trips so parents are not managing the logistics on the road.
Yes. Singapore is one of the strongest MICE cities in the world, and we handle corporate travel and full programmes: conferences at Marina Bay Sands Expo, Suntec Singapore and Sands Expo, delegate room blocks, incentive travel, Sentosa resort buy-outs, gala dinners at Gardens by the Bay, exhibitions and VIP movements. Our own operations team owns the ground logistics, and we work to your travel policy with a single named account manager.
For leisure programmes, four to eight weeks ahead gives the best hotel choice, and longer over Chinese New Year, the F1 Night Race, major conventions and school holidays when the city fills up. Groups and MICE programmes are best started three to six months out, since room blocks and coach fleets are limited in peak weeks. That said, we regularly build shorter-notice trips, so send your dates and we will tell you honestly what is realistic and where the trade-offs are.
Yes, and it is one of our most popular routes. Kuala Lumpur is about a one-hour flight from Changi, Penang and Langkawi are short flights on, and Desaru is roughly 90 minutes by ferry, so a twin-centre or three-centre trip pairing Singapore with Malaysia is straightforward. We handle the flights and ferries, the transfers at each end and a single connected hotel plan across every city, all on one contract.
Our services
Everything we run in this destination, from ground operations to stays, transfers and events.
